Posting to your social media is more important for your business than you think. While word of mouth is probably the most trusted source of referrals, having an online presence can be just as valuable. As the world shifts towards technology, people will continue to search for resources online.
Will your business pop up on a Google search? And, if it does, is your online presence ready for a potential client to see it?
Not only will you want your online content to look sharp, be of value to potential and existing clients, but you will want to keep them engaged to keep viewers coming back for more.
We scoured the internet for some of the best tips and advice on posting to social media:
- Facebook. Let’s be real. So many people are perusing Facebook that it would be unwise if you didn’t have a page specifically for your business. Not only do you need to have a page, but you will need a page with posts. Luckily, we found this awesome article from Wordstream on creating killer content for your Facebook page.
- Conversions. Alright, this is a long one. Now that you have posts on your page, how will you keep top of mind for your current and potential clients? Here’s a long read on 30 social media posting tactics that will boost conversions and engagement. It’s worth it.
- Timing. Almost every successful commute, meal, writing sample, etc… comes down to perfect timing. Well, data analytics have helped us learn when the best times are to post to most social media platforms. Why not post your content when most people will see it?
- Length. Now wait. Don’t go posting that essay-length caption onto your social media just yet. There is an optimal length for social media posts that will engage your viewers to read more.
There you have it. A few helpful tips that will ensure you get the right engagement on your social media.
Sound like a little too much work? Well, that’s where we come in.