Have you created and nurtured your online presence yet? If not, you could be killing your business.
We know, we get it. You aren’t ‘techie.’ But that’s no longer an excuse in today’s world. Whether you like it or not, technology is here and it won’t be going anywhere for a really, really long time.
In fact, it’s going to be the new way of doing everything. It will be how you eat, how you build things, how you look for things (hello, Google), how you get around and it will most certainly be the way that people interact with businesses.
Whatever it is that is getting in your way of starting an online presence, remove it. Or, hire someone to help you. Like you, I spent years trying to ignore the technology bug and, like you, it nipped me right back. So. Let’s get down to it: What do you need?
First off, you need a social media presence. Sorry about the dated social media pic above. It’s got an iPhone4 and we’re pretty sure Instagram scrapped that icon a long time ago. So 2016.
Anyways, back to social media. Pick your medium, whatever sits nicely with you. Maybe most of your friends are actually on Facebook. Maybe you promote content over images. Whatever makes Facebook work for you, learn it, love it, live it. The same goes for Instagram, Snapchat and Pinterest.
Facebook has an array of new tools that can help you develop an online presence and social following. But it’s up to you to get them to notice you and want to get to know you. What sets you apart from the competition? Tell them. Show them. Live stream a quick bio or really cool moment on your travels. Whatever it is, do it.
Secondly, you will want to set up some sort of website. A website is the home of your brand. It can be as simple as a business blog, a landing page or a full-blown multi-page website complete with video. If you have the know-how, there is nothing holding you back.
Setting up a website is a lot easier than you think. You can go to WordPress, Square Space or Wix, just to name a few. Don’t want to do it? Hire someone who will do it for you and for a reasonable price.
And last, but most importantly, nurture your community. Whether it’s by consistently posting to your social media, blog, YouTube channel or setting up an email campaign, you have to touch base with your people. If you don’t, you will be forgotten about.
And it’s not because you aren’t a nice person. It’s because human connection is based on mutual interaction. That friend who stopped texting you back, have you texted him or her for the 10th time? No. You gave up. Like a normal human being.
Be normal, but extraordinary. Go that extra step for your people. Build your online presence to reflect your offline self. It’s the way of the future.